It is the 10th year anniversary for Mazda under the Trans Eurokars Group Singapore.
Our goal is to shout out our achievements, position the Mazda brand as the desired vehicle in the market, and at the same time thank our customers for their support over the years. How can we instil confidence in new customers and increase retail sales?
A Decade of Driving Emotion
Driving a Mazda is an emotionally rich experience. In 10 years, Mazda & Eurokars Group have helped people feel more connected to their cars, to create unique stories and moments.
We celebrate 10 years of these emotions and these stories that are made possible only by Mazda.
As part of the celebration, a variety of stories were captured from 11 groups, resulting in an inspiring story series.
Agency: Prodigious (Publicis Groupe Singapore)
Client: Mazda Singapore (Trans Eurokars Pte Ltd)
CCO: Shayne Pooley
Art Director: Cadey Lau
Copywriter: Wayne Fernandes, Samantha Chee
T H A N K Y O U