Mazda's iconic Soul Red takes center stage in our celebration of Singapore's National Day—a significant occasion for the nation and its people.
Recognizing the day's importance, Mazda celebrates with special offers for car buyers. Our communications series elegantly highlights our signature Soul Red, paying tribute to the nation's symbolic color and commemorating this pivotal event.
Mazda also offers exclusive deals and prizes to incentivize people to discover what makes this red so special. The overarching campaign not only boosts the festive mood but also enhances Mazda's brand awareness.
Video snippet of the agency's case study:
Agency: Prodigious Singapore
Client: Mazda Singapore
CCO: Shayne Pooley
Art Director: Cadey Lau
Copywriter: Samantha Chee
T H A N K Y O U