Mazda's latest offering, the CX-8 Super Luxury model, is tailored for wealthy families with the Captain Seats that offer both comfort and the highest level of luxury within its class. "Life's ride," sets the tone for the campaign, embodying Mazda's philosophy of engineering every vehicle around its drivers, including its passengers.
To appeal to affluent parents who seek the best for their family, we display a family car in our visuals that convey spaciousness without actually cramming a family into the cabin.
We show that these luxurious Captain Seats offer the ultimate "boss experience", whether it's the boss of the company headed to a big meeting, the boss of the family on a shopping trip, or the little boss using her cuteness to always get his way, the CX-8 makes sure that every journey is enjoyable.
The idea is communicated both online and offline. This involved creating engaging content that could be shared across various social media platforms to spark conversations about who the Captain Seat was truly designed for.
Agency: Prodigious Singapore
Client: Mazda Singapore
CCO: Shayne Pooley
Art Director: Cadey Lau
Copywriter: Wayne Fernandes
T H A N K Y O U