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Giant Merdeka #CeritarasaMalaysia

One thing that Malaysians identify with as one of the country's allures is the diversity of foods and their inseparable love for local traditional cuisines. This Merdeka, how can we make use of that to seize the opportunity for commercial moments?



Together with celebrity chef, Chef Zam we created #CeritarasaMalaysia - featuring 13 Malaysians' favorite dishes from 13 Malaysia states. Putting Giant hypermarket in the light of Malaysian trusted grocery retailer, offer groceries, and quality fresh produce.









Click here for more that makes you close your eyes, lean back, and whisper.



Behind the scene.




Client: Giant Hypermarket

Agency: Lion & Lion Digital Agency

Creative Director: Jenifer Ooi

Flim Director: Victor Aldabalde

Art Director/Storyboard: Lau Cadey

Copywriter: Ariff Yusof

Photographer: Akmal Khairie

Motiongraphics: Josh Johan

Videographer/Editor: Pinang Films



T H A N K   Y O U


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