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TikTok FYP hijack

GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethroning its competitor's established presence with Singaporean Gen Zs.




Agency: Publicis Chemistry

Client: GOMO by Singtel


Su Lin Tan Creative Director at Publicis Chemistry

Nicholas Teo Associate Creative Director at Publicis Chemistry

Glen Foong Jr Copywriter at Publicis Chemistry

Kylyn Tan Jr Art Director at Publicis Chemistry

Jerry Tan Art Director at Publicis Chemistry

Cadey Lau Art Director at Publicis Chemistry



T H A N K Y O U

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