GreenUP is a fun and engaging way to go green. When you do your part for the environment, SP rewards you for it. How do we introduce GreenUP 2.0 and tap onto the existing mindset in Singapore to live a greener, more sustainable lifestyle?
The idea:
"GreenUP your day,
get rewarded on the way!"
We make "GreenUP" sticky and memorable.We focus on the seamlessness and convenience of earning rewards no matter where they are or what they are doing.
The campaign’s centrepiece is a jingle/music video featuring a leading talent as she goes about her day, who suddenly breaks into a song and dance to elaborate the different ways anyone can earn rewards through their everyday activities.
Storyboard:
Agency: DDB Group Singapore Executive Chairman: Neil Johnson Creative Director: Elijah Ng Creative Group Head: Rachel Xu Art Director: Cadey Lau Copywriter: Shiwei Tan
Production House: Abundant Productions Director: Amanda Tan Sound Design: Fuse
T H A N K Y O U