Background:
Singtel’s video streaming service first launched in 2016 for users to watch on-demand video content on the go. Since then, they’ve sweetened their deal; in 2019, Singtel CAST packs are curated into bite-sized packs, categorized into genres that people love, offering the consumers more bang for their buck.
The Idea:
We want to crystallize the benefits by helping the consumer to remember the most important word: Multi. Anchoring the campaign message around the ‘multi’ proposition: multi-genre, multi-device, and multi-channel experience with the all-new CAST packs.
Key Frames:
Moodboard:
The design:
Gripping, dynamic storytelling of a product/service to get people excited. It allows us to call out and focus on the USPs of a product. The fast-slow, synced up of music, effects, supers, and visuals treatment captures attention and makes people want to keep watching and the tone brings out the hype and a sense of wow.
CAST's Look Refresh:
The new CAST CI represents a graphical interface of a video interface with a player — through the thoughtful placement of the CAST ‘play’ logo and the 4 color bars. This immediately creates the association — CAST is a video streaming platform. The KV that’s framed within creates the feeling of watching a video. The black background brings out the dark cinematic ambiance.
Engagement piece on Instagram Story
Print application
Client: Singtel Creative
Agency: Hogarth Worldwide
Regional Creative Director: Ken Choo
Art Director: Cadey Lau
Copywriter: Kee Wei Shern
Group Account Director: Vinod Narain
Senior Account Manager: Dellia Lim
T H A N K Y O U
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