A TVC piece to drive recall of Redoxon Triple Action effervescent tablet in the Singapore market.
Redoxon Triple Action supports well-being (immunity, vitality, health) we need a face to front it, addressing motivation and education. We have Liv Lo, one of Singapore’s most inspiring fitness personalities, model, TV presenter, Hollywood wife and an aspiring techpreneur.
While the scenes in the TVC address motivation and education, how do we get people to remember Redoxon Triple Action?
Use a visual mnemonic. As easy as 1, 2, 3 (triple actions).
POP IT | DROP IT | DOWN IT
Client: Redoxon® Singapore
Agency: Hogarth Worldwide
Regional Creative Director: Ken Choo
Art Director: Cadey Lau
Copywriter: Edric Cheong
Executive Producer: Jacinta Loo
3D: Wei Qi Tang
Client Manager: Joleen Teo
Production House: Abundant Productions
Film Director: Elgin Ho
DOP: Adrian Tan
T H A N K Y O U
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