Project Snapshot:
Revolutionizing the Vivo S Series smartphone from a feminine "beautifier phone" to a gender-inclusive Gen Z icon in the vast Chinese market. Our revamped S Series empowers individuals to actively shape media trends, offering a key to standing out and gaining recognition.
Insight:
In a country with billions, young individuals aspire to be seen and recognized. Their social media behavior, no longer satisfied with passive media consumption, craves active participation in shaping trends.
Idea:
Enter the Vivo S Series – effortlessly accessible with a top-notch camera. Now, Gen Z can confidently step into the spotlight, making their mark in style.
My Manifesto edit:
Ditching superficiality for a profound connection, the S Series becomes a powerhouse, empowering self-expression for Chinese youth to boldly showcase their ideal selves.
Agency: DDB Singapore
Client (pitch): Vivo Smartphone China
Creative Director: Louis Ang
Copywriter: Jyhyeong Lee
Art Director: Cadey Lau, Amos Foo
Video Editor: Cadey Lau
T H A N K Y O U
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