Challenge:
With one of the widest breadth of content, Singtel TV is now able to prove content superiority. How do we convey that to people, in a compelling fashion yet showcasing the content in a legal manner?
Insight:
As more people get to know and watch content on Singtel TV, more data is continuously being generated and curated.
The Idea:
Bring to life the scale of Singtel TV’s content, by turning programme statistics into thought-provoking statements. Regardless of how odd, curious, or liberating that may be.
Putting out 5 Singtel TV’s users weird and wonderful habits (data points), in a jesting anonymous way to promote the content under 5 category, a whole lot of
1. Heroism
2. Oppa & Noona
3. Epicurean experiences
4. Animated adventures
5. Wanderlust inspiring
in one place. Because with Singtel, you can.
Client: Singtel
Creative Agency: Hogarth Worldwide
Regional Creative Director: Ken Choo
Creative Director: Errol Tan
Copywriter: Edric Cheong
Art Director: Cadey Lau, Catherine Chow
Group Account Director: Vinod Narain
Senior Account Manager: Dellia Lim
T H A N K Y O U
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