Voost Effervescent Tablet is a brand that provides a variety of multivitamins and supplements in a convenient tablet form. Its goal is to emphasize its distinctive features by creating an image library that showcases the products as highly appetizing, with a cocktail-like appearance achieved through the use of fresh fruits.
The concept was to create a visual representation of Voost Effervescent Tablet that is sparkling, bubbly, and appetizing. The use of fresh-cut fruits was incorporated to give the impression of a refreshing cocktail, further reinforcing the idea of a fun and enjoyable product.
Agency: Prodigious Singapore
Client: VOOST, Procter & Gamble
Associate Creative Director: Eng Chuan Gan
Art Director: Cadey Lau
Junior Art Director: Zi Jun Lim
Photographer: Raiyne Kim
Producer: Amos Wong
Production Manager: Maybelle Wong
T H A N K Y O U