Challenge: Oasia Hotel is all about wellness, however, the ideology is not being translated on their social media pages.
Solution: The Oasia online presence need a set of human characteristics that are attributed to the Oasia brand, aim to increases the brand equity by having a consistent set of traits that a specific consumer segment enjoys.
Idea: Bringing wellness online, introducing — "The Online Oasis", where you go to get refreshed, refuelled and recharged.
Agency: Havas Worldwide Singapore
Client: Far East Hospitality
Creative Director: Arh Chun Ngai
Art Director: Cadey Lau
Senior Copywriter: Wanlin Low
T H A N K Y O U
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