Challenge:
How do we effectively and affordably communicate Singtel’s edge as being the only telco
selling the NOT PINK colour of Google Pixel 3 in Singapore?
Creative Rationale:
A social campaign around the concept of ‘THIS IS NOT’. Poke fun at Pixel 3 ‘Not Pink’ by taking regular items and turning them into “Not Pink”.
Engagement piece for a contest on IG Story:
A content piece on IG Story:
Client: Singtel
Creative Agency: Hogarth Worldwide
Regional Creative Director: Ken Choo
Art Director: Cadey Lau
Copywriter: Leon Wong
T H A N K Y O U
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