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UNICEF: Child Abuse PSA

Background:

Despite significant strides made by the government in improving child protection measures in recent years, statistics from the Department of Social Welfare show a rise in reported child abuse cases in Malaysia.

The Idea:

3 visuals to bring out and highlight the child abuse issues in Malaysian society. Regardless of the type of abuse, the result is serious emotional harm to kids. These heartbreaking visuals paint a realistic image of the abused child's expression suffering from abuse or neglect.


Print Ad 1: A girl scribbled crayon on her parents' face in her family photo.


Print Ad 2: A boy tore away his parents' face on his family photo.


Print Ad 3: A girl burned away her parents' face on her family photo.


Disclaimer: This student project has no affiliation with the brand name and the artwork on display is solely for educational purposes only.





T H A N K   Y O U


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