Promoting Singtel's newest HBO offering on their TV network with a 360 campaign anchored by HBO's Final Season of Game of Thrones #GoTYouCovered
To captivate fans and refresh their memories about Season 7's ending where the Night King revived Viserion the dragon, we have constructed a 3D life-size replica of Viserion's head and brought it to life with animatronics, using Kinect motion sensor triggers to create an ice dragon awakening experience.
At our "Are you battle ready?" event, true fans can immerse themselves in the "Winter is here" experience. Before the feast, they must demonstrate their preparedness for the fight. In addition, we offer a 360-degree video booth that creates a "bullet time" GIF of participants wielding swords and battle axes while surrounded by hordes of Wights and White Walkers, allowing them to completely immerse themselves in the experience.
BEHIND THE SCENE:
Client: Singtel
Creative Agency: Hogarth Worldwide
Regional Creative Director: Ken Choo
Creative Director: Errol Tan
Art Director: Errol Tan
Copywriter: Joyce Arriola
Designer: Cadey Lau
T H A N K Y O U
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