Captivating a younger audience in search of a spacious car, this ad employs a playful tone and cleverly emphasizes the Mazda CX-3 Crossover 1.5L as their ideal match, showcasing its well-equipped features and adaptable design that seamlessly align with their ever-evolving lifestyle and preferences.
To enhance the appeal, the visual approach veers away from an immediate product display, instead portraying a desirable lifestyle where buyers, accompanied by their beloved cats and dogs, relish delightful moments inside the car.
Agency: Prodigious Singapore
Client: Mazda Singapore
CCO: Shayne Pooley
Art Director: Cadey Lau
Copywriter: Samantha Chee
T H A N K Y O U